Two weeks ago, one of my favorite British bands IAMWARFACE released their latest single “Fear the Future“, an outstanding song that speaks to the general dumbing down of society by media and our politicians, and the mind-controlling enslavement we allow them to foist upon us. The hard-hitting track delivers the signature bombastic instrumentals and electrifying vocals of front man Matt Warneford we’ve come to love from this amazing band. In addition Warneford, the band includes Lou Matthews (guitars), Tom Howe (DJ synth), Mike Smith (bass) and Adam Stanley (drums). You can read my review here.
Now they release a very dark and provocative video for the song that’s one of the more chilling I’ve seen in a long while, playing out like a scene from a horror film. The graphic and disturbing imagery is brilliantly filmed and executed, with some great computer-generated effects, and the creepy make-up of the demon figure is perfect. The video was written and produced by Warneford, and filmed by Yohan Forbes of Kumo Films, who co-directed it with Warneford. Editing was done by Forbes and Tom Howe, and the two actors are Dean Rose and Nick Foster.
The action takes place in a TV show played on an old portable television set, and portrays a man (Nick) coming home to his apartment from work, then creating yet another in a series of drawings he’s made of geometric shapes with colored felt pens. After he pins it to the wall, he goes to the bathroom to wash his face and hands, at which point a ghoulish demon appears behind him, though Nick cannot see him. Warneford explained the intended meaning he attempts to capture in the video:
“So, you have Deanmon and Nick. They are both the same person, but Deanmon is the frustrated artistic part of Nick’s psyche, almost like he’s trying to warn Nick about all the shit he’s watching on the TV, the lifestyle he’s living, the general British yob* culture type stuff, beer drinking oik, etc. It’s also about mental health as well, as you could say that Deanmon is the sane part of Nick’s mind, and Nick has basically lost the plot. It’s kind of left up to the viewer to decide so it’s kind of ambiguous. Deanmon is getting more and more frustrated until he purges and gives up. Then the door knocks and it’s me standing there with an axe coming to finish the job. Also, that could be a metaphor for me coming along to take an axe to the banal music industry as it currently stands, but that’s a bit pretentious lol.”
Watch this incredible video and heed the warning at the beginning!
* ‘Yob culture’ is a slang term used in the UK, Australia and New Zealand to refer to a loutish, uncultured person, while ‘oik’ is a derogatory term for an uncouth person.