IAMWARFACE Release a Ghoulish & Brilliant Video for “Fear the Future”

IAMWARFACE new

Two weeks ago, one of my favorite British bands IAMWARFACE released their latest single “Fear the Future“, an outstanding song that speaks to the general dumbing down of society by media and our politicians, and the mind-controlling enslavement we allow them to foist upon us. The hard-hitting track delivers the signature bombastic instrumentals and electrifying vocals of front man Matt Warneford we’ve come to love from this amazing band. In addition Warneford, the band includes Lou Matthews (guitars), Tom Howe (DJ synth), Mike Smith (bass) and Adam Stanley (drums). You can read my review here.

Now they release a very dark and provocative video for the song that’s one of the more chilling I’ve seen in a long while, playing out like a scene from a horror film. The graphic and disturbing imagery is brilliantly filmed and executed, with some great computer-generated effects, and the creepy make-up of the demon figure is perfect. The video was written and produced by Warneford, and filmed by Yohan Forbes of Kumo Films, who co-directed it with Warneford. Editing was done by Forbes and Tom Howe, and the two actors are Dean Rose and Nick Foster.

The action takes place in a TV show played on an old portable television set, and portrays a man (Nick) coming home to his apartment from work, then creating yet another in a series of drawings he’s made of geometric shapes with colored felt pens. After he pins it to the wall, he goes to the bathroom to wash his face and hands, at which point a ghoulish demon appears behind him, though Nick cannot see him. Warneford explained the intended meaning he attempts to capture in the video:

So, you have Deanmon and Nick. They are both the same person, but Deanmon is the frustrated artistic part of Nick’s psyche, almost like he’s trying to warn Nick about all the shit he’s watching on the TV, the lifestyle he’s living, the general British yob* culture type stuff, beer drinking oik, etc. It’s also about mental health as well, as you could say that Deanmon is the sane part of Nick’s mind, and Nick has basically lost the plot. It’s kind of left up to the viewer to decide so it’s kind of ambiguous. Deanmon is getting more and more frustrated until he purges and gives up. Then the door knocks and it’s me standing there with an axe coming to finish the job. Also, that could be a metaphor for me coming along to take an axe to the banal music industry as it currently stands, but that’s a bit pretentious lol.”

Watch this incredible video and heed the warning at the beginning!

* ‘Yob culture’ is a slang term used in the UK, Australia and New Zealand to refer to a loutish, uncultured person, while ‘oik’ is a derogatory term for an uncouth person.

Connect with IAMWARFACE:  Website / Facebook / Twitter / Instagram
Stream their music:  Spotify / Soundcloud / Apple Music
Purchase on Bandcamp / iTunes

IAMWARFACE – Single Review: “Fear the Future”

British electro-rock band IAMWARFACE can do no wrong when it comes to making music as far as I’m concerned. Based in Brighton and London, their aggressive name is a fitting metaphor for their bombastic high-energy, groove-based sound, and they rank high among my favorite UK bands. In addition to founder and frontman Matt Warneford, the band members include Lou Matthews (guitars), Tom Howe (DJ synth), Mike Smith (bass) and Adam Stanley (drums).

IAMWARFACE new
Photo by Caitlin Stokes

I first featured them on this blog in 2016 when they released their face-melting debut single “Say My Name”, then again in July 2018 with the release of the magnificent “Closer“. I loved both tracks so much that they peaked at #1 on my Weekly Top 30, and “Say My Name” placed at #14 on my Top 100 Songs of 2016, and “Closer” at #8 on my Top 100 Songs of 2018. They now return with another incredible, hard-hitting single “Fear the Future“, providing further proof (as if any is needed) that these guys are phenomenal musicians.

The song launches with Adam’s smashing drumbeats, Tom’s grinding synths and Lou’s jagged riffs, all hallmarks of the band’s signature electrifying sound. As the track progresses, layers of sparkling industrial synths and jangly guitar are added to the mix while Mike lays down a pulsating bass line that drives the song forward. Matt has a powerful, resonant singing voice, and he raises adrenaline levels here with his arresting, passionate vocals that soar to the heavens in the chorus as the instrumentals reach a spine-tingling crescendo.

The biting lyrics seem to address the bullshit and fear-mongering being fed to the masses in a pernicious attempt to dumb-down and divide us, thereby allowing us to be controlled.

It’s all in the news 
The act is done
They’ve got us all and alone
Praise the lord
Cheat us all
Its televised
Another fear

Its all i hear
It gives me the creeps

I fear the Future
Wont you take me with ya
Aw come on come on now

High five
Where are we now
Cheap seats the end of the world
And free lies
The Bubblegum shit
Closes eyes dreams of England

IAMWARFACE have another massive hit on their hands with “Fear the Future”. While they may fear the future with regard to the current fucked-up sociopolitical state of things, they needn’t fear for their future as a band on an straight upward trajectory.

Connect with IAMWARFACE:  Website / Facebook / Twitter / Instagram
Stream their music:  Spotify / Soundcloud / Apple Music
Purchase on Bandcamp / iTunes