Sub Urban is the music project of New Jersey-based singer-songwriter and producer Daniel Virgil Maisonneuve. The highly imaginative and insanely creative 21-year-old exploded onto the alternative music scene early last year with his breakout hit “Cradles”. The song went to #1 on the Billboard Alternative chart, and has been streamed 330 million times on Spotify. He followed up in March 2020 with his outstanding debut EP Thrill Seeker.
Regular readers of this blog know I’m a huge fan of the artist Two Feet, a massively talented New York-born and now Los Angeles-based singer-songwriter and guitarist who’s song “Fire” is currently enjoying a long run at #1 on my Weekly Top 30. I love all his music, and have written about him numerous times. Over the past few months, he’s collaborated with other artists such as electronic producer Gryffin on “I Want Love”, electro-pop band SHAED on “Part Time Psycho” and now Sub Urban on a trippy new song “PATCHWERK“.
The song, which was written and sung by both Sub Urban and Two Feet, and produced by Sub Urban, has an eerie, yet oddly sexy vibe. The skittering trip hop beat, discordant melody and piercing, goth-like synths are incredibly dramatic and deliciously creepy, unlike anything I’ve heard before. Two Feet sings his verses in his signature seductive vocal style, whereas Sub Urban’s go from spookily breathy to electronically-altered otherworldliness, perfectly complementing the unsettling music. The lyrics are rather ambiguous and abstract, but seem to speak to living an empty, hedonistic existence: “Cause I’ve got no soul. Live in a hole I dug. And I’ll fall apart if I don’t get it./ I’m sewing the patches right onto my skin. I’m counting the dollars to buy me out. I’m losing myself to the competition. At what point did I start to think that I’d win.“
Every bit as eerie as the song is the accompanying video, which features a surreal mix of classical Greek imagery, kabuki-inspired choreography, and macabre body horror. The video was conceived and created by Sub Urban, directed by Andrew Donoho and produced by Valerie Bush of Huffman Creative. As with the song itself, Sub Urban wanted to produce a video that was different and shocking, drawing inspiration from Tim Burton films, as well as his mother’s Japanese and Chinese dramas. In the Official YouTube Premier for the video, he stated that he wanted it to “feel scary and uncomfortable and inhuman, as I thought that those kabuki characters in my mother’s films made me feel as a child.” He went on to say that the first thing he visualized was Two Feet singing as a Greek bust, then later immersed in a pool of wine, like a drunken Greek god. Sub Urban himself portrays two characters – a man like one from a Renaissance painting, only whose body is a creepy patchwork of stapled-together pieces, and a bald, alien-looking kabuki character all in white. Check it out: