ImageBeatZ – Single Review: “Now or Never”

ImageBeatZ is the latest music project of British composer and producer Justin Stephens. Based in the historic town of Ipswich in the eastern English county of Suffolk, the prolific musician has recorded and produced an impressive amount of electronic music since early 2016, both as a solo artist and in collaboration with other artists. He’s covered a wide range of styles, including Deep House, Chill House, Chill Step, Trap, Trip Hop and Lounge, though his preferred style is Deep House.

His first music project was called Infected Sun, and I reviewed one of his mini-EPs “Summer Nights” in 2018. He created his second music project AudioBytes in early 2020, and continued to release a tremendous output of music, including a terrific 18-track album Hold Me Tonight in September. He also hosts Friday Night House Sessions, a two-hour Deep House show he runs every other week on Facebook Live at 7:30 pm GMT, where he’s often joined by other special guest DJs. It’s an enjoyable show, so check it out if you’re into House music. He’s amassed more than a quarter million streams under that name. Now he’s created yet another new project ImageBeatz, which he’ll launch on New Year’s Day 2021 with his first single “Now or Never“.

With his latest project ImageBeatZ, Stephens blends Deephouse with NuDisco and pop to create a more upbeat and accessible sound. His first single “Now or Never” is an infectiously catchy dance song that aims straight for the hips. The lyrics speak to taking a chance on something or someone new. Starting with a thumping Deephouse EDM bass groove, he layers crisp percussive beats and sultry synths, then tops it off with a deliciously funky Nile Rodgers-style guitar riff. His use of a more prominent guitar is something new for Stephens, and I like the extra textural dynamic it adds to the track.

The lovely vocals are provided by a singer who, for reasons that both Stephens and I cannot fathom, does not wish to be named. She sings to someone to whom she’s attracted, wanting to be more than just friends: “I believe we can find what we’re looking to find / Someone to make us whole again / Doesn’t take very much to look around and see us, maybe we can be more than friends / You know we’ll make it feel right / We can turn this night into something new to relive again / So take my hand, take a chance / Let’s not let this night end, again / Now or never, let’s take a chance and do what we would never do.”

“Now or Never” will be available for streaming on Spotify and for purchase (if you would like to support the artist) at Beatport.com on 01/01/2021.

Stephens also hosts the Friday Night House Sessions, a two-hour Deep House show he runs every two weeks on Facebook Live at 7:30 pm GMT. He’s often joined by other special guest DJs like DJ JerryS and DJ Embrace. It’s an enjoyable show, so check it out if you’re into House music.

Follow ImageBeatZ:  FacebookInstagram

11 thoughts on “ImageBeatZ – Single Review: “Now or Never”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.