British electro-funk/soul collective WINACHI call their sound a blend of “swaggering Mancunian tenacity spliced with smooth Californian G Funk soul”, a perfect description for their delectable music stew of infectious sexy grooves. Based in Warrington, situated roughly halfway between Liverpool and Manchester, WINACHI consists of Liam Croker (lyrics and vocals) and Antony Egerton (keyboards, programming), Inder Goldfinger (percussion), Andy McKay (lead guitar), Richard Ritchie (bass) and Paul Lawrence (drums), all accomplished musicians with diverse musical backgrounds.

They formed in 2015, but I first learned about them in Spring of 2018, around the time they released their funky dance single “Transition”. I instantly loved it, as well as all their subsequent releases, and have featured them numerous times on this blog, most recently last November when I reviewed their PARASITICAL ELIMINATION E.P. (You can find links to some of those reviews under “Related” at the end of this post.) That EP included four great collaborative remixes of three of their previous songs by international artists and producers Howie B, Paolo Baldini, Jim Spencer, and Impey. Now WINACHI are back with a marvelous new single “CHARACTERS“, the first of a long line of singles they plan to release in 2022.

The track, which features additional keyboards by Lee ‘Latch’ Parker, was engineered and mixed by Jim Spencer and mastered by Ben Booker. About the song, front man Liam Croker explains: “CHARACTERS is about how we’re all living together in this extremely beautiful yet completely fucked up world, and how once you get past all the prejudice, hate and judgmental bullshit, we’re all just the same, living under the same sky…we’re human beings and without each other we’re nothing. When writing and producing this track we wanted to make something that sounded like a cross between Beck, George Clinton and a Looney Tunes cartoon, I think we succeeded with that. The world’s such a dark, insane place at the moment that we wanted to put out our own little slice of madness…except exchanging the darkness for a bit of a colour. CHARACTERS is exactly that, a funked-up Bugs Bunny cartoon.”  

I’m not sure I can improve on Liam’s description of the song, so I’ll just elaborate on what I love about it. Firstly, there’s that seductive and funky bass-driven trip hop groove that grabs you by the hips and shoulders, compelling you to move! Then there’s the colorful mix of magical glittery and darker industrial synths, punctuated with flourishes of sci-fi and cartoonish sound effects, hand claps and wonderful jangly guitar chords, all of which come together to create a trippy, enchanting soundscape.

Liam’s distinctive vocals are smooth, but with a seductive, slightly raspy undercurrent that conveys an air of mystery as he croons “The people that we meet, will paint the pictures of our lives. Some make a fortune, some shoot to get by. Some walk on the moon, while some just shoot to get high. We’re all just faces in the crowd./ We’re characters of the world.”

WINACHI never disappoints, and with “CHARACTERS” they deliver another stellar track for our listening enjoyment. I’m certain we’ll continue to hear more great songs from them in the coming months.

Here’s the song on YouTube:

And Soundcloud:

Connect with WINACHI:  Website / Facebook / Twitter / Instagram
Stream their music:  Spotify / Apple Music / Soundcloud
Purchase:  Bandcamp / iTunes / Amazon