Jamie Alimorad is a talented, charismatic and congenial singer-songwriter based in Los Angeles. Music has been a big part of his life since his early teens, and by the time he was a college student at Northeastern University in Boston, he released his first EP Cornerstone (in 2010), then followed up two years later with his critically-acclaimed full-length album Words Left Unsaid, winning several music and songwriting awards. His very first video, for the song “Beautiful” from that album, has been viewed over 2 million times. Jamie then experienced a creative slump lasting several years, during which he became filled with crippling self-doubt, wondering if he’d ever be successful again.
He eventually decided to take a few classes with famed singer-songwriter, musician and producer Gino Vannelli, who offers small Art of Song & Voice Master Class sessions at his music studio outside Portland, Oregon. The two hit it off, and Gino eventually became his mentor. The two began working together writing and recording songs for what would become Jamie’s outstanding second album This is Tomorrow Calling, which was released in September 2019. (You can read my review of the album here.)
Now Jamie is back with a great new single “Give a Little Lovin’“, his first release in more than two years. The song was co-written by Jamie and composer, songwriter and producer Ross Vannelli (Gino’s brother), who also produced and arranged the track. The duo spent several months last year writing, arranging, recording, and mixing lots of new songs that Jamie plans on releasing in 2022. “Give a Little Lovin'” is the first of them. Drawing inspiration from the music of Prince, Morris Day & The Time and Bruno Mars, the two have fashioned an infectious and upbeat pop gem imbued with sexy swagger and funky grooves. From the wonderful opening guitar strums to the swirling synths, sultry strings, funky bass and lively drumbeats, the song is a master class in arrangement and instrumentation. Everything about the song is flawless and fresh-sounding, without ever feeling over-produced.
Jamie told me the song is “essentially about the chase; man sees woman, falls in love/lust with woman. Will she let him in?” As always, his strong, emotive vocals are exquisite, perfectly capturing his feelings of being intensely besotted with a beautiful woman:
Cross my heart and hope to die
I want you and that’s no lie
Never been so captivated
Don’t wanna make it complicated
I hope that I can make it clear tonight
From the moment that I saw you
I couldn’t live my life without you
I wanna make it all about you
Oh oh oh oh oh
Give a little lovin’
“Give a Little Lovin'” is marvelous, and if Jamie’s upcoming songs are half this good, we’re in for a treat!