Five Up and Coming Artists To Expect Big Things From – Guest Post by Nicole McCray

This is a guest post by Nicole McCray, a freelance writer and self-described word ninja based in San Francisco. Nicole writes articles on a wide and eclectic range of topics, including health & wellness, lifestyle & beauty, music, movies, TV & filmmaking, and animals & pets. You can check out some of her work at https://www.nicolemccray.com/.

Five Up and Coming Artists To Expect Big Things From

Spring and summer seem to be the seasons for emerging musicians, and when live, in-person concerts become available to us again, we can bet that the concert venues will be packed to the doors for fans. The season typically brings us new artists we have never heard of, with headliners performing their trial runs for the well-knowns. 

If you’re the type of person who likes to find new music to listen to, something inspirational or comforting, having more time than ever to sift through all the music that’s out there – this past year would have provided a great deal of extra time to do just that. Musicians have had to struggle with finding interesting ways to still be heard, mostly releasing their music to the digital world in music streams and downloads.

Though it is still unclear when fans can be let back in the stadiums in masses, one thing is for sure: the music doesn’t stop. Artists from across the country have used this downtime to do what they do best, and they are ready to share their messages with the world. Here are some up and coming artists that we are sure to expect some great things from.

Victoria Monét

This name may not surprise those who love Ariana Grande, as Victoria Monét was a collaborator and featured nominee of the Grammy Awards for her work on Grande’s album Seven Rings. Her own R&B style has taken her to some big places as of late. She has been involved in singing and performing from a young age, performing at her church and with youth teams. She took to songwriting in her teens, starting with an exchange of poetry with her cousin, and soon found a passion to write her very own music. 

Monét was named Apple Music’s Up Next Artist in February 2020, having released her single “Experience” with DJ Khalid and SG Lewis, for an upcoming album called Jaguar. Jaguar is actually a three-part album series, and part one was released back in August. She has monopolized the Spotify fanbase, having over 3.6 million fans listening in each month, so the next two parts to her album series when released are sure to drive more success.

Monét at Spotify

Arlo Parks

With the real name of Anaïs Oluwatoyin Estelle Marinho, it comes as no shock that the stage name of Arlo Parks is a name with a much easier roll off the tongue feel. The British singer-songwriter has taken the world by storm with her raw, confession-like style. 2020 was a big year in releasing multiple singles, including those of “Black Dog” and “Super Sad Generation,” and earning the BBC spot for Introducing Artist of the Year. She released her debut album Collapsed in Sunbeams at the end of January, and all twelve tracks have each been streamed over one million times on Spotify.

With influences including Jim Morrison, Sylvia Plath, and Otis Redding, and only being 20 years young, this poet-turned-artist is sure to dominate the music scene for years to come. 

Arlo at Spotify

Siena Liggins

Known as “Detroit’s hidden gem”, Siena Liggins not only is making waves with music but also in the LGBTQ community. She is known for both her upbeat and somber music, having multiple moods for multiple projects. She’s developed a large following since the initial release of her single “Flowerbomb” which is a pop anthem for queer girls, exploring infatuation with a love interest you can’t get. Her single “Safeword” saw her take an edgier approach, speaking more frankly about sex. Her debut album Ms. Out Tonight, which dropped in April, has garnered critical and commercial acclaim for its authenticity and fresh hip-hop infused pop grooves.

Siena’s goal to reach people with her music is to make them feel happy. She wants people to enjoy, dance, and feel lighter. We will definitely be seeing (and needing) more of that happy, light feel after all that’s happened over the last year, and luckily she’s partnered with a licensing and custom music production services agency to help get her tracks in front of new audiences. We can definitely look forward to seeing Liggins charm her fans and light up the stage again soon.

Sienna Liggins at Spotify

Easy Life

If you’re looking for something in a more alternative genre, Easy Life is a great new group for you to follow. The Leicester, England-based band reached the number 7 spot on the UK Albums Chart with their EP Junk Food, these indie artists incorporate a funk-style motif within their music. The idea behind the band’s name is what they call “a form of escapism” in terms of getting away from all of the pressures of what life is to people. 

A very deep-rooted philosophy that is brought out in their musical makings, mixing vintage, rap, and even gospel into their rightly entitled Mixtape. Just recently the band released their new album Life’s a Beach that focuses on combining artists’ storytelling with hip hop inspired musical  force. Already rising in taste are his couple of new singles from the album such as “Ocean View”, “Daydreams”, and “A Message to Myself”. There will be much more to come from this group in the coming months and you definitely don’t want to miss out.

Easy life at Spotify

Molly Payton

Melancholy and heartbreak – that’s what teenage and London-based (but born in New Zealand) singer-songwriter Molly Payton brings to the table. Her music is full of rich, band sounds that make her awesome singles “How To Have Fun” and “Going Heavy” seem like more modern rock anthems. This up and comer actually said that she does her best writing while boozed up and angry. In fact, she said though she doesn’t really have a writing process, most of her best songs have been written in just twenty minutes! The powerful vocals she demonstrates are attributed to having had and worked with a great singing teacher, who she claims also helped her gain the confidence to perform since she was terrified on the stage. 

Payton’s goal with her music is to help people feel comforted by it, to find solace, and help with moving on from all the hard stuff. She’s actually said that she feels her song should go at the end of movies, when all is happy and the heroine is riding off into the sunset. When the live shows return and grow once again, there is no doubt that Payton’s rise will be ready for it. 

There are many moments (especially over the last year) where music has helped us get through. The majority of us have probably spent more time alone in 2020 than any other year, and many of these artists have already had a part in creating new moods and providing some great music for us to turn to in that time. They have all bloomed more in this last year despite the barriers they have faced, so we can be sure to expect and look forward to hearing more from them.

Molly Payton at Spotify