THE RARE OCCASIONS – Single Review: “Alone”

I recently got a notification in my inbox for the new single “Alone” by an indie rock band called The Rare Occasions. Being the dutiful music blogger that I am, I gave it a listen and liked it so much that I started delving into their impressive music catalog. Well, I’m happy to report that I love their music and am now a big fan. Fashioned with colorful melodies, sparkling arrangements, exuberant instrumentals and endearing vocals, but with contemplative and often biting lyrics, their songs are immediately memorable and deeply addictive. It’s not surprising they have a sizable following; their song “Notion” has been streamed over 1.7 million times on Spotify, with another six of their songs garnering between 100,000-800,000 streams.

With origins in Providence, Rhode Island and now based in Los Angeles via Boston, The Rare Occasions was formed by childhood friends Brian McLaughlin and Luke Imbusch after they moved to Boston to form a band. They soon met bassist Jeremy Cohen and guitarist Peter Stone, and with McLaughlin on vocals and Imbusch on drums, their lineup was complete. In 2013, they released their debut EP Applefork, then followed up a year later with Feelers. Their song “Dysphoric”, one of the tracks from Feelers, won the ‘Song of the Year’ award in the John Lennon Songwriting Contest. They released more singles and a third EP, the wonderful Futureproof, in 2016.

Fiercely independent, the band has always recorded and produced all their own music, getting help only with final mastering. Wanting to devote their full energies and earn a living from music by doing studio session work and songwriting, they relocated to Los Angeles in 2017, and would go on to record their exquisite full-length album Into the Shallows, which they released in 2018. After a national tour to promote the album, The Rare Occasions saw the amicable departure of guitarist Peter Stone. Now forced to reinvent themselves as a three-piece, they continued writing and recording new songs featuring, in their own words, “three-part harmonies, wall-of-sound instrumentation, and a pointed sense of cheekiness.”

Since becoming a three-piece, they’ve released three singles, “Control”, “Set It Right”, and their latest “Alone” which dropped September 16th. It’s an infectious, anthemic banger, highlighted by an aggressive foot-stomping beat and explosive instrumentals. The thunderous mix of jangly and gnarly riffs, punctuating by lunging guitar notes, and driven by Jeremy’s powerful buzzing bass line and Luke’s smashing percussion, create an electrifying wall of sound that serves as a dramatic backdrop for Brian’s wonderful plaintive vocals. I especially love the soaring vocal harmonies in the choruses. It’s a fantastic song.

The lyrics are a defiant repudiation of an affluent and controlling parental figure who wants their son to toe the line and adopt their status symbol-based materialistic lifestyle, or face being cut off from the family fortune:

I take time kicking it down the line
I don’t know where I’m going where I’m going
I think twice before taking your advice
‘cause I can see your ignorance is showing

you say “real estate is what you need
a little place beside the sea
if you don’t fall in line
then you’re no son of mine”

so I swing my shoulder through the thick of it
and face tomorrow alone
because you own me and I’m sick of it
but you don’t own me no more

where’ve we seen this before?
the age was gilded; cronuts weren’t to blame
your world is purely transactional
why don’t you look around and think
before you blurt out gems like:

“jewelry is what you want
a sterling piece that you can flaunt
if you don’t fall in line
then you’re no son of mine”

so I swing my shoulder through the thick of it
and face tomorrow alone
because you own me and I’m sick of it
but you don’t own me no more

And here’s a cute video of them performing the song at their virtual release party:

Follow The Rare Occasions:  FacebookTwitterInstagram

Stream their music:  SpotifyApple MusicSoundcloud

Purchase:  BandcampGoogle Play

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