Drake gives away nearly $1 million in his new video for “God’s Plan”

Hip hop superstar Drake released a new video today for his latest single “God’s Plan,” which is currently #1 on the Billboard Hot 100 and numerous R&B, Hip-Hop and Rap charts. At the beginning of the video, a caption states “The budget for this video was $996,631.90. We gave it all away. Don’t tell the label.” The video goes on to show Drake buying groceries for everyone in a supermarket, surprising random people on the street to whom he gives money, buying toys for kids at a mall, surprising a family with a new car, making donations to the Miami Fire Department, a women’s shelter, and more.  Within hours, multiple videos were made by others showing people’s reactions to the video.

While one could argue that it’s all for publicity, it was still a nice thing for Drake to do. It’s certainly money well-spent, generating more good will than simply a million-dollar’s worth of ads.

Here’s the official music video:

3 thoughts on “Drake gives away nearly $1 million in his new video for “God’s Plan”

  1. I don’t like Drake (his music, nothing personal) and this is not the song to change my mind but it’s an awfully nice way to spend an excessive budget – and not bad for publicity, obviously.

    Liked by 2 people

  2. Pingback: Drake gives away nearly $1 million in his new video for “God’s Plan” — ECLECTIC MUSIC LOVER | REGGAE NEWS

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s