Another favorite act of mine, who I’ve written about numerous times over the past five years, is British electro-funk/soul collective WINACHI. Based in and around Manchester, they originally formed in 2015 as The Winachi Tribe, and now consist of founding members Liam Croker (lyrics and vocals), Antony Egerton (keyboards, programming) and Inder Goldfinger (percussion), along with Andy McKay (lead guitar), Richard Ritchie (bass) and Paul Lawrence (drums), all accomplished musicians with diverse musical backgrounds. With their love of funky beats and for having a good time, their infectious sexy grooves – which they describe as “swaggering Mancunian tenacity spliced with smooth Californian G Funk soul” – are guaranteed to have you shaking your ass with a smile on your face.
Three years ago, in March 2020, WINACHI teamed up with iconic Italian fashion brand Pantofola d’Oro for a marketing collaboration involving the company’s handsome and sporty Pantofola d’Oro Winachi Collection Trainers, which were released alongside WINACHI’s single and video “Funky But Chic” (which I featured). Now, they’ve once again collaborated with Pantofola d’Oro for the exclusive release of a new Winachi Collection Trainer shoe, along with their latest single “FOR YOU I’D KILL“, featuring additonal vocals by L.A.-based singer-songwriter Natalie Wilde. Co-produced by the band’s frequent collaborator, the legendary John X (David Bowie, U2, The Rollings Stones) at Earthstar Creation Centre in Venice, California, the song is the second single from WINACHI’s upcoming album Sympathy For The Future, as well as the lead single from the FOR YOU I’D KILL EP, which also features three outstanding remixes.
Like many of WINACHI’s songs, “FOR YOU I’D KILL” is a deliciously-upbeat dance track with a message of positivity, love and support. Starting with an infectious thumping bass groove, they add an exuberant kaleidoscope of soulful swirling synths and snappy percussion, and top it off with a glorious blend of funky and gnarly guitars. Liam’s always distinctive vocals, which occupy a sweet spot between sultry and raspy, are perfectly complemented by Natalie’s backing harmonies as he croons his words of love and encouragement “Remember I love you, I always will. For you I’d take a bullet, shit, for you I’d kill. I believe in you.” The song is flawlessly crafted and produced, and I love it!
All three remixes are superb too. The first is by Atari Safari (British DJ/producers and brothers Keef and Ben Booker), who speed up the tempo and inject a sensuous Latin flavor to the track, dialing up the energy with a force that compels us to get up and dance!
Next up is the remix by Warriors Of The Dystotheque (DJ/Producers/Engineers/Musicians Jonny Mac-Sean Graham [France] and Mike & Nick Rufolo [Ireland & NYC] who make electronic downtempo house music). The longest track of the four, running 6:13 minutes, it’s a terrific electro-funk song featuring a dominant bass groove that sounds a bit like the one used in No Doubt’s “Hella Good”. The guys incorporate lots of trippy sounds and musical effects, and Natalie’s vocals are much more prominent here.
The final remix, by Julian Shah-Tayler (England-born and now L.A.-based electro-pop artist who recently released his album Elysium), has a more sophisticated, cinematic and soulful feel. While not a true ‘disco’ song, it nevertheless features some of the beautiful orchestral touches I loved in many of the great disco hits of the 70s.
While they were in Los Angeles last year to record music with John X and film a video, WINACHI also played a gig at the landmark club The Mint, which, other than for a couple of brief closures, has been in almost continuous operation since 1937. I had the pleasure of finally meeting Liam, Antony and Inder, and seeing them perform some of their songs that I love.
Connect with WINACHI: Facebook / Twitter / Instagram
Find their music on Spotify / Apple Music / Soundcloud / Bandcamp / Amazon