British artist Kiffie (the music moniker of Daniel Paul Kiff) is a creative and fascinating singer-songwriter, composer and producer of electronic music based in Norwich, England. Drawing from a wide range of music genres including electronica, hip-hop, rock, folk and classical, his arresting songs are inspired by current events, as well as the oft-covered topics of love, lies and betrayal. Kiffie records and produces all his own music at home using hardware instruments, synthesizers and drum machines. In a space of less than three years, the incredibly prolific artist has released an astonishing 13 albums, six EPs, two compilation albums, two CDs, and numerous singles. His songs have received critical acclaim, and garnered airplay on BBC Radio 6 and other internet radio programs.

His latest album, The Product, which he released exclusively on Bandcamp last Friday, July 21st, really struck a chord with me. In his remarks about the album, Kiffie wrote: “Evil things happen when good people say nothing. This album asks a lot of questions…. it’s up to you to work out the answers.” Accordingly, the songs touch on such timely issues as creeping authoritarianism, income inequality, misinformation and fake news, anti-science/conspiracy mongering, and political corruption – all things of great concern to me. He originally wrote the songs for his participation in the Lights & Lines Album Writing Club, and the album represents the final updated version.

The album opens with “Thank You For The Hope“, a melancholy, yet almost cinematic track, with introspective keyboards and wobbly, atmospheric synths. The spare lyrics are directed to a loved one who’s support offers a glimmer of light in the darkness: “Although the sky looks dark, the future looks grey for us, and it no longer feels like home, it doesn’t mean there is no hope! You are with me!” “New Enemy” speaks of cynical, soulless politicians who seek to divide us by scapegoating others, making them into our enemies: “History, it teaches you to be a little wary, of men, who’ll say anything to convince you to vote for them. History, it teaches you to be a little wary, of them, who blame anyone to create a new enemy.” Kiffie’s ominous soundscapes nicely convey the sinister forces at work here.

On “Leadership“, he laments about those who only want to hear what they want to believe, whether it’s truthful or not: “I don’t think I can deceive you, the truth is on my side. And I won’t lie to try to save you, what is there to hide?” The songs starts off with a simple piano riff, but eventually builds into an unsettling track, accompanied by Kiffie’s somewhat disconcerting, echoed droning vocals. And on the melancholy “Small Boats“, he sings of refugees of political unrest making the hazardous journey across the sea (the Mediterranean, I assume), in search of a better life, encountering resentment and hate by some, but empathy and assistance by others: “You’re welcome to stay. I promise you wont be a burden on the state, but don’t read the headlines today.“

“Being Patriotic” touches on how some politicians use ‘patriotism’ as a cudgel to keep us in line while claiming that government cannot afford to provide public services, yet are eager to give tax breaks to the wealthy: “They don’t know how to speak the truth, they only need to mesmerise you. They don’t have a lot of money to look after you, but they’ll find it when their friends ask them to./ They cant keep a single promise if it means their shares go down in value. They count on you being apathetic. they count on you being patriotic.” Musically, the track has a rapid, skittering trip hop beat, overlain by a droning synth bass groove.

“Independent Examination” speaks to those who subscribe to fake news and conspiracy theories, refusing to accept scientific verification: “Truth is based on fact. It doesn’t rely on lies, I can assure you of that./ Science follows an enquiry process. Your ideals might not align with that. Facts aren’t open to interpretation, they stand up to independent examination.”

The title track “The Product” is a dark and unsettling instrumental piece, featuring ominous buzzing synths accompanied by a repetitive percussive beat, creating a palpable sense of impending doom. “Reparations” addresses income inequality, and how the rich and powerful strive to maintain the status quo: “How did you come to be so powerful? How did things come to be so unequal?/ Should you pay back the profits? Should you recompense? Should you give up the titles? And should you start again, With nothing, like we did, like we did?” The hauntingly beautiful track is dominated by contemplative piano keys and a mournful keyboard organ riff, punctuated by languid drumbeats, all of which create a kind of dirge-like atmosphere. Kiffee’s droning vocals are at once both soothing and accusatory.

On “What Was Promised“, Kiffee ponders about our purpose and role in this world, and whether our actions and efforts make a difference: “Why do we try to change our lives? Why do we want the world to be better after all? Could it be we don’t see what was promised anymore? Could it be it’s time for love to rule forevermore?” The minute-long instrumental piece “Resolution” closes the album on a rather portentous note, with droning, ominous-sounding synths.

While not always an easy listen, given its bleak subject matter and instrumentation, The Product is compelling nevertheless, offering us glimmers of hope and beauty throughout. Kiffie makes a bold and impactful statement with this album, and I for one am glad to see artists having the courage to speak out about these issues facing society today.

Connect with Kiffie on Twitter / Facebook / Instagram

The best place to find all his music is Bandcamp, but some of it is also available on Spotify / Apple Music / Soundcloud