I discovered Welsh rapper Project a few months ago when he contacted me about his new EP Purge. At the time, I had a huge backlog of reviews that I’d already committed to write, but at long last I’m finally getting around to reviewing Purge. I must state up-front that I find a lot of today’s rap and hip-hop music to be dull or uninspiring, but Project’s music is brilliant on every level.
Born Jake Brimble and based in Cardiff, Wales, Project draws inspiration from hip-hop artists such as Tech N9ne, Atmosphere, Macklemore and Hilltop Hoods. Melding sweeping orchestral instrumentals with bass-heavy hip hop beats and gritty riffs, he creates music that’s edgy and melodic, something I find incredibly appealing when it comes to hip-hop. He’s also an exceptional wordsmith, penning authentic and deeply personal lyrics that address relevant topics such as ambition, relationships, loss and substance abuse. With his nimble, rapid-fire rapping style, he delivers those lyrics with an energy and passion that’s electrifying.
Project released his terrific debut EP Rectify in July 2015, which was well received by DJs, music critics and fans, and followed up with Purge, which dropped at the end of May. The EP features five tracks, all of which are excellent. The hard-hitting first track “Vocalise” perfectly exemplifies his dynamic music style. Opening with tinkling piano, xylophone and resonant strings, a strong bass-driven hip-hop beat soon kicks in, and Project raps the poetic lyrics that speak to his struggle with making it as a rapper:
You see I need that sweet release
So give me a greasy beat with a fat-ass bassline
Now that’s my kind of treat
Don’t give a fuck about what anyone else is doing
I’ll just keep on spewing verse after verse til my brain feels like I’m abusing it.
I’m losing it. I just cant stop
All the voices in my head are talking about is hip-hop
I’m rhyming in my sleep when I should be counting sheep
Has this shit gone too deep, am I a broken fucking freak?
The instrumentals become more complex as the song progresses, with scratching added, along with chorale-like backing choruses that he heavily uses to dramatic effect on most of the tracks. Those soaring choruses are expertly blended with haunting strings, electric guitar and a thumping bass line on “Him” and “Energy,” the latter of which also features a marching band-style drumbeat and some lovely piano keys in the outro.
Project’s skillful use of disparate and contrasting instruments and technique is beautifully represented on the superb “Aftermath.” The track starts with a mournful church-like organ riff and delicate xylophone, then explodes with nu-metal guitar riffs and thumping bass. Backed by an ominous chorus, Project’s fast rapping really showcases his amazing vocal dexterity. The song lyrics seem to address the replacement of his identity as a person with that of his rapper persona:
I put the pistol to my head, the moment we said goodbye
I pulled the trigger even quicker and to my surprise
I stood up took my pulse but I was still alive
Jake was no where to be seen. I’m the only one survived
The dark video shows Project singing the song inside an abandoned graffiti-covered church.
A standout on the EP is “Midnight Rush,” a powerful and rather painful song about acting in a careless and self-destructive manner while under the influence of alcohol that results in tragedy :
I got a chip on my shoulder, better knock it off
‘Cause if I push too hard I’ll have to pay the cost
I can’t see through the flames of froth
I shoulda took my chances when the coin was tossed
Ah fuck it, let’s have another ball
What’s the worst that can happen when you hit the bomb?
If I’m gonna get pushed then I’ll just push back
Talk shit get punched maybe catch a bitch slap
That’s a given, but I’m invincible
The track is quite melodic, with an R&B feel and soulful backing vocals by Sophie Adams.
Purge is an exceptional sophomore effort from Project that provides further proof of his amazing talents as a composer, lyricist and vocalist. He’s currently working on his third EP, which he states will take more of an organic musical approach, and I can’t wait to hear it.