SECRET POSTAL SOCIETY – 2021 Year-End Recap

Six months ago (in July 2021) I wrote a feature article about Secret Postal Society, the music project of Welsh singer-songwriter, composer and multi-instrumentalist extraordinaire Craig Mapstone, in which I focused on his intent to write and record a new song every week throughout 2021 (read my article here). At the time, he had successfully reached the halfway point in his very ambitious goal, with 27 songs under his belt. Well, I’m happy to report that Craig fully achieved his objective of faithfully releasing a new song every week, and by year’s end, he’d put out a total of 53 songs, including two Christmas-related tracks. He’s now asked his followers to let him know what our five favorites of his many songs are, and I’ve decided to write this post to tell him! 

Secret Postal Society - Craig Mapstone

Before I get to my picks, I want to say a few things: First off, Craig is one of the kindest, most gracious and humble musicians I’ve had the pleasure of getting to know as a music blogger, and I’ve become quite fond of him both professionally and personally. He’s also incredibly talented, creative, and hard-working, and his discipline and ability to remain laser-focused on his goal puts many others – including me – to shame. Which leads to my second point, that I’m absolutely dumbfounded by his impressive output. The ability to write, record and release a new song – along with an accompanying video – week in and week out for an entire year is amazing in itself, but to achieve such a high level of quality in nearly every track is nothing short of astonishing.

Though his sound can generally be described as singer/songwriter-oriented pop and soft-rock, infused with touches of indie folk, his music is actually fairly eclectic. Some of his songs feature elements of grunge, progressive, post-punk and alternative rock, so there’s something for just about everyone in his discography (other than for fans of R&B or hip hop). It was extremely difficult winnowing down my list of favorite Secret Postal Society songs to only five, but herewith are my top five picks, followed by six honorable mentions that could all have easily been among my top five. Worth noting is that most of my favorites were written and recorded in the latter half of the year, an indication that Craig’s songwriting and musicianship grew better and stronger the more songs he wrote. 

1. Fly

Though Craig doesn’t have an especially powerful voice, its comforting warmth is well-suited to his generally laid-back musical style, and no more so than on “Fly“, my favorite of all his songs. His 21st song, released last May, it’s his longest track, running over six minutes, and also his most beautiful. Craig’s twangy strummed guitar notes, accompanied by lovely strings, xylophone, and what sounds like a mellotron, create a hauntingly beautiful soundscape. His gentle vocals exude a deeply heartfelt sense of sadness as he sings the bittersweet lyrics expressing pain and regret over a relationship that’s ended, but remembering glimmers of what brought you both together in the beginning: “The ones we love are the ones we hurt the most. We fly so close. We fly so close. I kissed you once, and it took my breath away.”

The accompanying video is courtesy of The Internet Archives, and features footage from the classic 1923 silent film Safety Last!, directed by Fred C. Newmeyer and Sam Taylor and starring Harold Lloyd.

2. A Thousand Times

Released in July as his 31st song, “A Thousand Times” is a perfect pop tune, with a breezy vibe reminiscent of songs by such bands as Fleetwood Mac, The Outfield and the Gin Blossoms. Craig’s jangly guitars and sunny synths are delightful, and the song is just so catchy and feel-good that it makes me happy. The lyrics seem to speak of a budding romance between two people who’ve been playing emotional footsie with each other for a while: “We both have secret smiles and glances. We play games young lovers still play. I believe we deserve second chances. I’ll wait a thousand times for you love.

3. Alive

While it might not be one of Secret Postal Society’s most interesting songs from a musical standpoint, “Alive” is nevertheless one of my favorites because of Craig’s thoughtful lyrics, not to mention that it was released on my birthday in August as his 35th song. Many of his songs speak not only of romantic love, but love for humankind and each other, and this one’s a fine example of that. He acknowledges that while he may not be all that important in the scheme of things, he’s glad to be alive, and urges us live our lives with love and understanding for one another: “So we fight to survive through the lows and the highs ’cause we’ve got to keep going. So I look in your eyes. You know it’s OK to cry. I’m just grateful that you are alive.” It’s a warm and pleasing track, and the guitars and keyboards in the bridge are really lovely.

4. I Will Follow You

Released in October as his 40th song, “I Will Follow You” has a strong R.E.M. feel, which is why it appeals to me so much. Craig’s a fine guitarist, and his work is especially good on this track. The lyrics are spoken to a loved one, assuring them that they’ll always have your love and support: “Time and again I was always with you as a friend. But I guess that I never told you. I know that life’s hard. No one said it was easy at all. But we’ll be fine, and I will follow you.” The beautiful video was produced by Yaroslav Shuraev (Pexels). 

5. Something From Nothing/Points of Light 

Released in November as song #47, “Something From Nothing/Points of Light” is sort of a couplet, like having two songs for the price of one. With its urgent, intricate riffs and driving melody, “Something From Nothing” has a Foo Fighters vibe, but unlike the Foos’ similarly-titled song that ends in an explosive crescendo, Secret Postal Society’s ends on a calm, lovely and contemplative note with “Points of Light”. I like that Craig’s young son Reuben sings these optimistic closing lyrics along with him: “Don’t you let your sun go out. And never let the others dim the shine of hope you have inside. I see in you the light eternal.” 

Very Honorable Mention:

Numb – A terrific alt-rock song with swirling synths and a great guitar riff reminiscent of “Lazy Eye” by Silversun Pickups

Hurt – A darkly beautiful, grungy track with industrial-sounding synths and fantastic reverby guitars.

Halfway There – A lovely guitar-driven track featuring shimmery keyboards and Craig’s soothing vocals, with optimistic lyrics addressing both his half-year milestone, but also a struggling relationship halfway toward its fulfillment.

A Song For Leaving You – A great kiss-off song with a captivating hip-swaying beat, spacey synths and some really gorgeous guitar work.

What’s Up Dude? – A languid and cool alt-rock song co-written and sung by Craig and his young son Reuben, with lyrics directed at slackers, encouraging them to get busy: “This is not a game of chance, you have to do the work, SO DO IT!

It’s Not a Christmas Song (Unless the Sleigh Bells Are Ringing) – A thoroughly delightful contemporary Christmas song that’s as good as many I’ve heard from major artists. And once again, we’re treated to Reuben’s sweet vocals.

Craig is now enjoying a well-deserved rest from his exhaustive songwriting and recording schedule, and isn’t quite sure where he’ll take Secret Postal Society going forward. But I for one hope he’ll continue putting out more great songs, albeit at a more reasonable pace.

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Stream his music:  Spotify / Apple Music / YouTube

ARTIST SPOTLIGHT – SECRET POSTAL SOCIETY

One of the most prolific and generous artists I’ve encountered in my nearly six years of blogging is Secret Postal Society, the music project of Welsh singer-songwriter, composer and multi-instrumentalist Craig Mapstone. Since the beginning of the year, he’s faithfully released a new single every week, and as I write this, he just dropped his 27th single “Here Comes Trouble”. At the end of each month, he bundles the four singles from that month into an EP, which translates to six EPs thus far in 2021. Here’s the cover art for his latest EP, simply titled June EP.

Based in South Wales, Craig has been writing songs and playing in various local bands over the years, primarily as a drummer. He was content to remain mostly hidden behind the scenes playing drums, but hadn’t been in a band for quite a while. As with virtually all musicians around the globe, the covid lockdowns prevented him from performing live and leaving him with lots of time for introspection, but also impacting his overall sense of well-being. He told me “After the crazy year that was 2020, I found myself refocusing what was important to me, and music was always a big part of my life. It was also my lifeline as it helped me with my anxiety. During last year I found myself playing guitar more and coming up with lots of ideas with no real focus as to what to do with them. Then literally a few days before the end of the year I just decided that I was going to create a band and then try and write/record a new song every week. I set up my YouTube channel and Instagram account and went from there.”

And thus, Secret Postal Society was born. Each week, Craig writes (or co-writes) and records a brand new song, playing all of the instruments and singing all of the vocal parts himself (with the notable exception of some solo guitar and backing vocals from Rev Rabbit (of Welsh indie rock band Revolution Rabbit Deluxe, whose three albums I’ve previously reviewed) on the song “Now Is The Time”. In addition to Secret Postal Society, Craig is also co-founder (with Raj Chand) of Weird Triangle, a business that offers design services for digital video projects, logos and promotional materials, and their own line of T-shirts and hoodies. Through his involvement with Weird Triangle, Craig designs most of the artwork for the Secret Postal Society single and E.P. covers, along with limited edition T-shirts for each song. He also creates most of his videos using free and publicly available footage he finds on the internet, then edits it to fit the particular song.

Secret Postal Society was not only a way to help Craig through a difficult time, but he also uses it to help others. Accordingly, he donates 100% of the profits from the sale of each T-shirt (with the E.P. designs) to a different charity each month. Thus far, he’s supported the following charities: MS-UK (January), Cystic Fibrosis Trust (February), Velindre Hospital (March), Mermaids UK (April), The Prince’s Trust (May) and Umbrella Cymru (June).

The very first song he released, on New Years Day, was “It’s Not Over“, an old song he originally wrote and recorded back in 2006. He said the song got him through some difficult times over the years, and felt it was the right track to launch Secret Postal Society. It’s a good example of his laid-back singer-songwriter music style, which is primarily pop-rock infused with touches of indie folk. But as I’ll show in this post, his music is actually quite eclectic, exploring elements of progressive, experimental, grunge, post-punk and alternative rock. Most of his songs are really good, but I’ve chosen a few of my favorites, as well as ones I think give a good representation of his extensive stylistic range.

On his next single “Happy Sad“, he delivers a somewhat heavier rock vibe, with some fine jangly guitar work. He almost reveals his entire face on the video of him performing the song.

One of my favorite songs by him is “Choices“, a dramatic and moody track released in February. On this song, Craig seems to delve more deeply into progressive and experimental rock, using distorted psychedelic guitars, somber keyboards and horns to great effect in creating a darkly beautiful soundscape for his ominous droning vocals. The video was produced by Rubén Velasco and edited by Craig.

His follow-up single “I Like You” has more of a grunge/psych rock vibe, with some terrific reverb-soaked gnarly guitars. His electronically-altered vocals sound almost robotic as he drones “Your love it isn’t science. My love isn’t art. We must redraw the line, cause you’re tearing me apart. Cause I like you. Yeah, I like you.” The cool animated video was produced by Cottonbro.

Continuing on a grunge theme, but with more alternative and electronic elements, is the pleasing track “Numb“. Released in April, it’s another one of my favorite Secret Postal Society songs. Craig’s synths are wonderful, and I also love his guitar work in this track, which reminds me a bit of “Lazy Eye” by Silversun Pickups. The beautiful video was once again produced by Cottonbro.

Half Way There“, released in late June as his 26th single, marks the halfway point of his opus 2021 endeavor. It’s a beautiful guitar-driven track featuring some lovely keyboard synths and Craig’s soothing vocals. The optimistic lyrics speak not only to his half-year milestone, but also metaphorically of a struggling relationship halfway toward its fulfillment. And we finally get a good look at Craig on the video, which shows his creative process and him performing the song.

I’ll end with his latest single “Here Comes Trouble“, which dropped July 2nd. The song has a late-90s alt-pop/rock vibe, reminiscent of songs by artists like Duncan Sheik, Eagle Eye Cherry and Deep Blue Something. Once again, it showcases the breadth and variety of Secret Postal Society’s musical style. There’s literally something for just about everyone in his discography, and I’m dumbfounded by his impressive output. The ability to write, record and release a new song week in and week out is amazing in itself, but to have such high quality in nearly every track is quite an accomplishment. I hope Craig will be able to maintain the creativity and stamina to continue releasing a new song per week for the remainder of 2021, and look forward to hearing what he comes up with next!

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Stream his music:  SpotifyApple MusicYouTube