Indietronica – ECLECTIC MUSIC LOVER

Sheffield, England-based collaborative music project The 23s have had quite a successful 2023 thus far, dropping seven terrific singles over the past seven months. Comprised of singer-songwriter and electronica musician Rob Cohen, singer-songwriter Rob Gurruchaga, and producer Tom Taylor, the enigmatic trio came together remotely during the Covid lockdowns, and decided to form a collaborative music project they named The 23s, after Taylor’s Channel 23 Studio. With their shared love of acts like David Bowie, Peter Gabriel, Blaqk Audio, Gary Numan, Depeche Mode, The Cure, Echo and the Bunnymen and Thomas Dolby, they clicked right from the start, and began working on song demos using analog synthesizers and synth guitars, which they shared across the internet.

Eventually, they gathered in person at Taylor’s Channel 23 Studio to pick their favorites out of the more than 100 demos they’d recorded, finally culling them down to 23 songs. They put their finishing touches and overdubs on the 23 tracks, and decided to release them one at a time, at the rate of one per month over a 23-month period, on the 23rd of each month. All 23 songs will ultimately be released in a full album at the end of the singles run.

They began their monthly parade of single releases a bit behind schedule on February 10th with “Never Be The Same” (which I reviewed), but from their second single on, they’ve remained faithfully on schedule, diligently releasing each successive single on the 23rd. I really like all their singles thus far, and also the fact that no two sound alike. Their music style varies widely with each new release, with some songs having a strong electronic sound, while others are more rock or pop-oriented. The23s have created a Spotify playlist of their songs, to which each successive new single will be added as they’re released. To hear all their songs that will be included on the forthcoming album, click on this link:

Their latest single, which dropped August 23rd, is “My Kinda Girl“, an incredibly pleasing love song with a wonderful 60s vibe. About the song, the band explains: “Originally recorded on 4 tracks, ‘My Kinda Girl’ was a very rough idea by Rob. This was then pulled apart in the studio, and lush strings with a very art school Carnaby Street London 60s vibe was pulled from the original idea and fleshed out, with the production skills and additional ideas added by band mates Tom & Rob. You can almost taste & smell the 60s floating throughout this track! We’re all very pleased with how it eventually grew into itself and became the final version.“

Everything about the song is perfect – the breezy melody, irresistible toe-tapping beat, dreamy synths, soothing keyboards and beautiful twangy guitars. But the highlight for me are Rob’s sensuous, multi-faceted vocals – which have never sounded better – as he sings his praises to a woman who’s captured his heart and mind: “You’re the kinda girl. Sticks in my world. You’re the kinda girl that sticks in my mind. There’s never been a decision made that was always right. There’s never been a right time. Don’t you know it’s true.”

I love “My Kinda Girl”, and it’s my new favorite out of all seven songs they’ve released thus far.

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Hailing from Sheffield, England are The 23s, a collaborative music project comprised of singer-songwriter and electronica musician Rob Cohen, singer-songwriter Rob Gurruchaga, and producer Tom Taylor. Cohen has previously been a member of other bands and also collaborated with producer/musician Jody Wildgoose on their 2015 album BloochyKoo, released under the music project WildCohen (I reviewed one of the album’s tracks “Jackson’s Son”). He was approached in late 2021 by Taylor and Gurruchaga, who pitched their idea for a new collaborative music project The 23s, named after Taylor’s Channel 23 Studio.

With a shared love of acts like David Bowie, Peter Gabriel, Blaqk Audio, Gary Numan, Depeche Mode, The Cure and Thomas Dolby, the enigmatic trio clicked right from the start, and began working on song demos which they shared across the internet from their home studios in Sheffield. Eventually, they gathered in person at Taylor’s Channel 23 Studio to put the final touches and overdubs on what will be a full album of genre-bending anthems addressing these troubled times, steeped in feelings of fear and anxiety. Using analog synthesizers and synth guitars, they create melodic indie electro-pop arrangements that are mesmerizing, yet accessible.

Today, they share the fruits of their labor with the release of their debut single “Never Be The Same“, and plan to follow with a new single release each month. The song starts off with a rather unsettling electronically-altered sci-fi sounding vocal repeating lines I can’t make out, accompanied by ominous gentle synths. Rob’s clear vocals soon enter as he croons “The pain washes the world away, believe me when I say, everything has changed, it’ll never be the same. Never, Never be the same.” The music expands into a darkly beautiful soundscape of swirling synths, crisp percussive beats and gorgeous guitar notes. Though melancholy in tone, the beauty of the instrumentation offers glimmers of hope. The song is marvelous, and a very promising sign of what we can expect with their forthcoming singles.

The compelling video features vintage black and white footage of school children practicing those nonsensical duck-and-cover drills that were common in Britain, the U.S. and elsewhere in the 1950s as fears of atomic bomb attacks grew in response to the escalating arms race.