Hailing from Cardiff, Wales is art pop artist Mr Bewlay, who on the strength of his singular creative talent, unorthodox musical approach, charismatic personality and flamboyant performances, has built a loyal following in Wales and beyond. He began his foray into the arts on the stage, honing his performance skills in such classics as West Side Story, A View From A Bridge and A Streetcar Named Desire. He later transitioned to music under the mentorship and guidance of the Forte Project, a highly respected Wales-based artist development program.

He self-released his debut single “Project Blue Team” in June 2019, and in the years since has dropped many more singles, as well as two EPs, Electric Reason in 2022 and Black Reason in 2023, the first two installments of his Reason Trilogy. Late last year, Mr Bewlay signed with the Welsh indie music label Dirty Carrot and began writing and recording songs for his forthcoming third EP of the trilogy, Against All Reason. The first single from the EP, the Depeche Mode-esque “Worst of All Women”, was released in March, and on June 21st, he dropped the second single “Honey“. When his label reached out to me about the song, I liked it instantly, and am eager to share it with my readers.

Recorded with Cardiff-based producer Lee House and guitars by musician Shish, “Honey” is a sweet pop song of love and adoration. Starting with a irresistibly sensuous and funky bass groove, Mr Bewlay and company layer breezy synths, lush piano keys and richly textured guitars, all of which create an intoxicating backdrop for his colorful emotive vocals. Sprinkled throughout the track are wonderful little touches like whistling and what sounds like a triangle instrument. I love the exuberant anthemic choruses in which Mr Bewlay’s vocals are backed by lilting female voices.

The cheeky lyrics are directed toward a romantic partner, describing the singer’s feelings of passion and desire with equal amounts of naughty and nice:

I’ll be your cardiac arrest
Steal the focus of your breath
Last night we danced in silver rooms
Spinning you round the open lights
Drowning in my eyes
I’ll be your prophet divine
Scream your feelings to the sky
Cos’ honey I like you
Honey the taste of you

Now call my bluff
And fall into my arms

Start to lose your breath
Feel the world in our embrace
I kiss that part you said you like
Shockwave through your spine
Made you come into the room
The focus you instilled
Could push through ennui

All that it took
Was this icy moment's look
You cast a penetrating thought
Vibrations through the void
And every woman, every man
Had a spell cast on their minds
Throughout the globe

Now call my bluff
Fall into my arms
And all of my love
Falls to dust

Let me lay
Lie, in your honey
Let me lay
And lie, in your honey
All that it took was a momentary look

And here’s the song on Soundcloud:

Mr Bewlay’s Socials: Facebook / X / Instagram / TikTok

Find his music on Spotify / Apple Music / Soundcloud / Bandcamp / YouTube