The Supremes were one of my favorite music acts of the 1960s, and I remember that, even as a kid, I really loved their songs. Even my mother loved them. Still the most successful American group of all time, the Supremes (well, Motown Records, really) released an astonishing 29 studio albums, four live albums, two soundtrack albums, 32 compilation albums, four box sets, 66 singles and three promotional singles. They’re ranked the 26th greatest artist of all time on the U.S. Billboard charts, with 12 #1 songs on the Hot 100 (still the fifth-best total in the chart’s history), and three #1 albums. One of my very favorite of their many great songs is “Where Did Our Love Go“. It was their first single to reach #1 on the Hot 100, where it spent two weeks on top in August 1964, and the first of five consecutive #1’s.

Before we get to the song, I’ll provide a bit of background. Initially formed as the Primettes in 1959 – a sister act to the Primes (made up of Paul Williams and Eddie Kendricks, who went on to form the Temptations) – the group consisted of Florence Ballard, Betty McGlown, Mary Wilson and Diana Ross, all of whom had grown up in the Brewster-Douglass public housing project in Detroit. In 1960, they released a single “Tears of Sorrow”, with “Pretty Baby” as the B-side, which failed to chart, and later that year, Barbara Martin replaced McGlown.

Determined to become part of the Motown family, the Primettes frequented the Hitsville U.S.A. recording studio. They eventually convinced Berry Gordy to allow them to contribute hand claps and background vocals for the songs of other artists like Marvin Gaye and Mary Wells. He signed them to his Motown label in January 1961, on the condition they change their name. From a list of names he gave them, Florence Ballard chose “the Supremes” and the rest, as they say, is history. Martin left the act in the spring of 1962, and the remaining trio of Ballard, Wilson and Ross became the Supremes who would go on to stardom. (Wikipedia)

“Where Did Our Love Go” was written by Motown’s main songwriting and production team of Holland–Dozier–Holland with the Supremes in mind. At first, the three ladies of the Supremes didn’t like the song, claiming it sounded too “kiddie-ish” (which I find preposterous!), and wanting something with a stronger hook. Also, Holland-Dozier-Holland argued over who should sing lead. Though the song had been written in the same key as Wilson’s voice, the lead vocal was ultimately assigned to Ross, with Wilson and Ballard singing backing vocals. After hearing a playback of the recorded song, an excited Ross had a change of heart, whereupon she rushed into Gordy’s office and told him to come listen to their song. After hearing it, a satisfied Gordy proclaimed that “Where Did Our Love Go” was going to be a top ten hit. He was correct, but it became an even bigger hit than any of them had imagined.

The marvelous instrumentals were played by Motown session musicians the Funk Brothers. The notable highlights for me are the simple, yet impactful, piano-driven groove played by Earl Van Dyke, the bold hand claps and foot stomps performed by Mike Valvano, and that wonderful baritone sax solo in the bridge by Andrew “Mike” Terry. Diana Ross’s sensual vocals have a heartrending vulnerability as she laments of a love affair that seems to be slipping away:

Baby, baby
Baby don't leave me
Ooh, please don't leave me
All by myself

I've got this burning, burning
Yearning feelin' inside me
Ooh, deep inside me
And it hurts so bad

You came into my heart
So tenderly
With a burning love
That stings like a bee

Now that I surrender
So helplessly
You now wanna leave
Ooh, you wanna leave me

Ooh, baby, baby
Where did our love go?
Ooh, don't you want me
Don't you want me no more
Ooh, baby

Baby, baby
Where did our love go
And all your promisses
Of a love forever more

I've got this burning, burning
Yearning feelin' inside me
Ooh, deep inside me
And it hurts so bad

Before you won my heart
You were a perfect guy
But now that you got me
You wanna leave me behind
(Baby, baby) ooh baby

Baby, baby don't leave me
Ooh, please don't leave me
All by myself

Ooh, baby, baby
Where did our love go?

The song was later covered by Donnie Elbert in 1971, The J. Geils Band in 1976 and Soft Cell, in a medley with “Tainted Love”, in 1981.