ARTIST SPOTLIGHT – SECRET POSTAL SOCIETY

One of the most prolific and generous artists I’ve encountered in my nearly six years of blogging is Secret Postal Society, the music project of Welsh singer-songwriter, composer and multi-instrumentalist Craig Mapstone. Since the beginning of the year, he’s faithfully released a new single every week, and as I write this, he just dropped his 27th single “Here Comes Trouble”. At the end of each month, he bundles the four singles from that month into an EP, which translates to six EPs thus far in 2021. Here’s the cover art for his latest EP, simply titled June EP.

Based in South Wales, Craig has been writing songs and playing in various local bands over the years, primarily as a drummer. He was content to remain mostly hidden behind the scenes playing drums, but hadn’t been in a band for quite a while. As with virtually all musicians around the globe, the covid lockdowns prevented him from performing live and leaving him with lots of time for introspection, but also impacting his overall sense of well-being. He told me “After the crazy year that was 2020, I found myself refocusing what was important to me, and music was always a big part of my life. It was also my lifeline as it helped me with my anxiety. During last year I found myself playing guitar more and coming up with lots of ideas with no real focus as to what to do with them. Then literally a few days before the end of the year I just decided that I was going to create a band and then try and write/record a new song every week. I set up my YouTube channel and Instagram account and went from there.”

And thus, Secret Postal Society was born. Each week, Craig writes (or co-writes) and records a brand new song, playing all of the instruments and singing all of the vocal parts himself (with the notable exception of some solo guitar and backing vocals from Rev Rabbit (of Welsh indie rock band Revolution Rabbit Deluxe, whose three albums I’ve previously reviewed) on the song “Now Is The Time”. In addition to Secret Postal Society, Craig is also co-founder (with Raj Chand) of Weird Triangle, a business that offers design services for digital video projects, logos and promotional materials, and their own line of T-shirts and hoodies. Through his involvement with Weird Triangle, Craig designs most of the artwork for the Secret Postal Society single and E.P. covers, along with limited edition T-shirts for each song. He also creates most of his videos using free and publicly available footage he finds on the internet, then edits it to fit the particular song.

Secret Postal Society was not only a way to help Craig through a difficult time, but he also uses it to help others. Accordingly, he donates 100% of the profits from the sale of each T-shirt (with the E.P. designs) to a different charity each month. Thus far, he’s supported the following charities: MS-UK (January), Cystic Fibrosis Trust (February), Velindre Hospital (March), Mermaids UK (April), The Prince’s Trust (May) and Umbrella Cymru (June).

The very first song he released, on New Years Day, was “It’s Not Over“, an old song he originally wrote and recorded back in 2006. He said the song got him through some difficult times over the years, and felt it was the right track to launch Secret Postal Society. It’s a good example of his laid-back singer-songwriter music style, which is primarily pop-rock infused with touches of indie folk. But as I’ll show in this post, his music is actually quite eclectic, exploring elements of progressive, experimental, grunge, post-punk and alternative rock. Most of his songs are really good, but I’ve chosen a few of my favorites, as well as ones I think give a good representation of his extensive stylistic range.

On his next single “Happy Sad“, he delivers a somewhat heavier rock vibe, with some fine jangly guitar work. He almost reveals his entire face on the video of him performing the song.

One of my favorite songs by him is “Choices“, a dramatic and moody track released in February. On this song, Craig seems to delve more deeply into progressive and experimental rock, using distorted psychedelic guitars, somber keyboards and horns to great effect in creating a darkly beautiful soundscape for his ominous droning vocals. The video was produced by Rubén Velasco and edited by Craig.

His follow-up single “I Like You” has more of a grunge/psych rock vibe, with some terrific reverb-soaked gnarly guitars. His electronically-altered vocals sound almost robotic as he drones “Your love it isn’t science. My love isn’t art. We must redraw the line, cause you’re tearing me apart. Cause I like you. Yeah, I like you.” The cool animated video was produced by Cottonbro.

Continuing on a grunge theme, but with more alternative and electronic elements, is the pleasing track “Numb“. Released in April, it’s another one of my favorite Secret Postal Society songs. Craig’s synths are wonderful, and I also love his guitar work in this track, which reminds me a bit of “Lazy Eye” by Silversun Pickups. The beautiful video was once again produced by Cottonbro.

Half Way There“, released in late June as his 26th single, marks the halfway point of his opus 2021 endeavor. It’s a beautiful guitar-driven track featuring some lovely keyboard synths and Craig’s soothing vocals. The optimistic lyrics speak not only to his half-year milestone, but also metaphorically of a struggling relationship halfway toward its fulfillment. And we finally get a good look at Craig on the video, which shows his creative process and him performing the song.

I’ll end with his latest single “Here Comes Trouble“, which dropped July 2nd. The song has a late-90s alt-pop/rock vibe, reminiscent of songs by artists like Duncan Sheik, Eagle Eye Cherry and Deep Blue Something. Once again, it showcases the breadth and variety of Secret Postal Society’s musical style. There’s literally something for just about everyone in his discography, and I’m dumbfounded by his impressive output. The ability to write, record and release a new song week in and week out is amazing in itself, but to have such high quality in nearly every track is quite an accomplishment. I hope Craig will be able to maintain the creativity and stamina to continue releasing a new song per week for the remainder of 2021, and look forward to hearing what he comes up with next!

Follow Secret Postal Society:  FacebookInstagram 

Stream his music:  SpotifyApple MusicYouTube

EMMA YOUNG Releases Video for “All You’ll Ever Need”

Emma Young is a versatile and talented singer-songwriter, actress, model and producer based in Westport, Massachusetts. I first learned about her in April when I wrote about the song “Reanimate” by brett.grant.5 that she was featured on. Emma and Brett met as students at Columbia College Chicago, and played together in the band Sleep For Dinner, who released their self-titled EP in 2019. Over the past few years, she’s also released several singles as a solo artist, along with her debut EP Rise, which dropped a year ago in June 2020. On June 25th, Emma released a dark and provocative new video for one of the tracks on the EP “All You’ll Ever Need“.

The song and video explore the relationship between an artist and her fans. Emma explains: “People get a narrow, highly edited view of an artist. The artist’s job is to convince their audience they desperately need them. The next release is ‘always the best music to ever have been written’ and the next image is ‘always a flawless yet candid’ portrait of what the artist is selling. As I describe in my lyrics ‘This is how it works, parts of life are all you’ll ever see’. The artist singing the song knows their role is to tempt new listeners and get them addicted to their sound. So I play a siren of sorts, luring my follower (played by Wes Kader) through screens and song to the point of obsession. At the same time, I am watching myself through that dusty tv set, always judging the persona I have created, yet detached from her, as if all those photos and videos are just an ideal that I will never truly reach. I sit clawing at the tv set, lonely, viewing the alternate reality I created. I play both the artist and a fan because the artist must both create and be an observer of themselves to calculate the best plan of attack. When I see the fan start to follow me I am satisfied with the result. It’s a dark and multi angled view of music. I am also into horror movies and wanted to play off of some classic scenes!

Musically, “All You Ever Need” is darkly beautiful and mesmerizing too. Emma has done a masterful job creating a moody, yet sensual soundscape to perfectly express the double-edged aspects of artistry and celebrity. The song opens with discordant sounds and a rather ominous, droning synth lasting around 30 seconds, then transitions to an enchanting dance beat, accompanied by spooky ethereal synths and hauntingly beautiful piano chords. Her breathy vocals are captivating, with an almost ghostly feel as she sings to an imaginary fan who’s quickly becoming obsessed with her. The result is an outstanding song that brilliantly evokes her siren persona.

Here I am again, waiting for you in the dark
Here I am again, I know exactly what you want from me, what you want from me
See you through the lens, staring at me through the cracks
See you through the lens, you are waiting for a chance to see, you are waiting for a chance to see me

You don't blame me for, all the things that I've done
I left you wanting more, you left me with a new history, you left me with a new history
This is how it works, nights with you out on the streets
This is how it works, parts of life are all you'll ever see, they're all you'll ever need

Whoa whoa whoa
Oh I'm all you'll ever need
Whoa whoa whoa
Oh I'm all you'll ever need
I'm all you'll ever need
All you'll ever need
I'm All

The video was beautifully filmed by Bob Klein, who co-produced it with Andrew Bernard.

Follow Emma:  Facebook / Instagram

Stream her music: SpotifyApple MusicYouTube